Fleet Cost & Care Wraps Fourth Season as IndyCar Sponsor at Firestone Grand Prix of Monterey
Salinas, CA – Fleet Cost & Care wraps up another season as sponsor of the Rahal Letterman Lanigan (RLL) Racing team and IndyCar driver Graham Rahal’s #15 car at the Firestone Grand Prix of Monterey. At the beautiful and dramatic WeatherTech Raceway at Laguna Seca, Graham Rahal finished 12th in the final race of the season and 10th overall in the 2019 NTT IndyCar Series standings.
The 2019 season marked an expansion of Fleet Cost & Care’s sponsorship, an increased number of customer and partner participation at the track, and a boost in brand visibility throughout the 2019 NTT IndyCar Series.
Fleet Cost & Care expanded their partnership with the Rahal Letterman Lanigan racing team for the 2019 season. This included an increase of brand visibility on the car with a logo placement near the driver cockpit as well as an in-car camera position that brought the Fleet Cost & Care name into American households.
NBC Sports reported that its networks were averaging 1.129 million viewers throughout the season. This was a big win for the Fleet Cost & Care brand as they try to continue to expand their market share of the fleet management software industry in North America and beyond.
For the season, the NTT @IndyCar Series is averaging a TAD of 1.129 million viewers across 15 races (7 NBC; 8 NBCSN), up 10% from 2018 (5 ABC; 10 NBCSN). Excluding Indy 500, races on NBC are averaging a TAD of 967,000 viewers, up 7% v. ABC’s 4 non-Indy 500 races (906,000 viewers) pic.twitter.com/MDbuXDwi6z
— NBC Sports PR (@NBCSportsPR) September 5, 2019
In addition to our group of California customers from Precision Crane Service, Sheedy Crane, and BHC Crane who joined us in Monterey this weekend, Fleet Cost & Care entertained over 150 customers, partners and friends during the course of the 17 race season. These events enable us to show appreciation to customers, create racing fans, and bring together professionals in the crane, rigging, and fleet management industry. RLL has many other notable sponsors in the heavy equipment industry such as United Rentals, Mi-Jack Products, Walter Payton Power Equipment, Western Pacific Crane & Equipment, Gehl, and Manitowoc. RLL even counts Dave Letterman as a fan! (and owner).
2019 was a great year of partnership and sponsorship with Rahal Letterman Lanigan Racing. To entertain our customers, create new racing fans, and have fun at the track are thrilling experiences. For more information about our partnership and how to get to a event next year please contact Fleet Cost & Care’s marketing department.